Optamize (“we”, “us”, “our”) is an Australian performance marketing agency. We take the privacy of the people who visit our website and the clients who trust us with their business data seriously.
This policy explains what personal information we collect, why we collect it, who we share it with, and the rights you have over it under the Privacy Act 1988 (Cth). By using our website or our services, you agree to this policy. If you don’t agree, please stop using them and get in touch so we can sort out any concerns.
Optamize plans, builds and scales advertising for ecommerce and service brands, and provides automated performance reporting to our clients. This policy covers two related but distinct things:
Where we handle data on behalf of a client, we do so under our service agreement with that client, and this policy describes the safeguards we apply.
We only collect what we actually need to respond to you and do the work:
We don’t ask for and don’t want sensitive information — health, racial or ethnic origin, political or religious beliefs, sexual orientation, criminal record, or government identifiers. Please don’t send it to us.
Like almost every website, ours records some technical detail when you visit. This is used to keep the site working and understand how it performs, not to build a profile of you personally:
We also use your IP address briefly to rate-limit our chat assistant and block abuse. That check happens in memory as your request is handled and the address isn’t written to our database.
To deliver campaign management and reporting, we access our clients’ advertising and sales platforms — including Meta and Google advertising accounts, Shopify stores, and spreadsheets that clients share with us. This data is overwhelmingly commercial rather than personal (spend, revenue, impressions, conversion rates), but it can include the names and work contact details of client staff. We access it only to perform the services we’ve been engaged to provide.
We use the information described above to:
We do not sell, rent or trade your personal information, and we never will. We may use aggregated, de-identified data — figures that can’t be traced back to any individual or client — in case studies and marketing material.
Every marketing email we send includes a one-click unsubscribe link. You can opt out at any time and it takes effect immediately.
Our website has an AI chat assistant that can answer questions about what we do and pass your details to our team. Because how it handles data is less obvious than a normal contact form, here’s exactly what happens:
An AI assistant is a text box on a public website. Please don’t type anything into it you wouldn’t email us — no passwords, card numbers, or confidential details. If you’d rather not use it at all, every question it answers can also be answered by emailing hello@optamize.com.au.
Some of the providers listed above store and process data outside Australia — primarily in the United States. That includes Vercel, Supabase, Anthropic, Calendly, Meta and Google.
This means your information may be handled in a country with different privacy laws to Australia’s. Before using a provider we take reasonable steps to confirm it offers protections comparable to the Australian Privacy Principles, and we rely on the contractual commitments in each provider’s data processing terms. By providing us with your information, you consent to this overseas disclosure.
We take practical, unglamorous steps to keep information safe:
We should be straight with you: no website or database is completely secure, and anyone who tells you otherwise is selling something. If you believe your information has been compromised, or you’ve spotted a vulnerability in our site, please tell us at hello@optamize.com.au and we’ll investigate promptly. Where a data breach is likely to cause serious harm, we’ll notify affected people and the Office of the Australian Information Commissioner as the Privacy Act requires.
We keep information only as long as we have a reason to, then delete or de-identify it:
You can ask us to delete your information earlier than this, and we will unless we’re legally required to keep it.
The Privacy Act 1988 (Cth) and the Australian Privacy Principles give you real rights over your information. You can:
To exercise any of these, email hello@optamize.com.au. We may need to verify who you are before releasing information. We’ll respond within 30 days, and there’s no charge for a reasonable request.
If you’re not happy with how we handle your complaint, you can take it to the Office of the Australian Information Commissioner: oaic.gov.au or 1300 363 992.
Our services are built for businesses and aren’t directed at children. We don’t knowingly collect personal information from anyone under 18. If you believe a child has given us their information, contact us and we’ll delete it.
Our site links to other websites, and our reporting connects to third-party platforms. Once you leave our site, this policy no longer applies — those organisations have their own privacy policies, and we’re not responsible for their practices. It’s worth reading them.
We may update this policy as our practices or the law change. When we do, we’ll post the revised version on this page and update the effective date at the top. If a change materially affects how we handle your personal information, we’ll take reasonable steps to tell you directly. Continuing to use our website or services after a change means you accept the updated policy.
If you have a question, a request about your information, or a complaint, we’d genuinely rather hear it than not: