learned from real experience
$0M+
spent on meta ads!
We're Optamize. We plan, build and scale Meta ad accounts for ecommerce brands — obsessed with profit, allergic to vanity metrics, and never boring.
$0M+
spent on meta ads!
Tap a card to see how we do it differently. No fluff, no account-manager telephone game — just the stuff that actually grows your bottom line.
Full-funnel Meta strategy built to scale spend without torching efficiency. We find the ceiling, then raise it.
Ads don't exist in a vacuum. We look at margins, AOV, offers and ops so the whole machine makes money — not just the dashboard.
Creative testing frameworks, social listening and channel mix that feeds your best-performing angles back into production.
Reporting that ties every dollar of spend to actual profit. If a campaign isn't paying for itself, you'll know — and so will we.
Drag the sliders to your monthly ad spend and the revenue those ads drive. We'll show you your MER (marketing efficiency ratio) — the same first-pass metric we used while scaling 8-figure brands — and give you an honest read on where you sit.
We'd tried two other agencies before Optamize and were close to giving up on Meta altogether. Within 60 days they had our ROAS climbing and our cost-per-purchase halved. They actually understand e-commerce — not just ad platforms.
Optamize took us from a 1.8x blended ROAS to 4.2x in four months — that's an extra $180k in revenue we wouldn't have seen. The creative testing framework they run is unlike anything we'd experienced with previous agencies.
What sets Optamize apart is the communication. I get a Slack update before I ever have to chase one. They treat your budget like it's their own money, and you can tell — every decision comes with a reason.
With over 10 years of experience in ecommerce, James has helped scale brands from startup to 8 figures — including a stint as Global Digital Director for Culture Kings. He's hands-on in every account, obsessed with the numbers behind the numbers, and allergic to agencies that hide behind dashboards.
Cooper brings visionary leadership and years of performance thinking, with multi-unit businesses of his own behind him. He's cracked the formula for profitable scale and content creation, now managing $20M+ in ad spend across Meta — performance-first, but never boring.
Book your free 30-minute strategy call. We'll dig into your account, tell you exactly what we'd do differently, and you keep the insights either way — zero obligation.