Turn ad spend into profit you can see.

Optamize builds paid media systems for ecommerce brands that want more than impressive dashboards. We find the signal, scale what works, and grow the bottom line.

Get the free BFCM Playbook See how we scale

$500M+Meta ad spend managed

$2.3B+revenue generated

10+years in ecommerce

CPA−28%

Profit+44%

Growth simulation

Last 90 days

Contribution profit$96,842↑ 44.2% vs previous period

Profitable scale

Blended MER4.12x

Ad spend$248.4k

New customers2,814

Optimisation layer active

Paid social ✦ AI content ✦ Creative testing ✦ Profit contribution ✦ Full-funnel growth ✦ Paid social ✦ AI content ✦ Creative testing ✦ Profit contribution ✦ Full-funnel growth ✦

Trusted by some of Australia's leading ecommerce brands

The numbers behind the signal

Half a Billion Managed,
Billions generated.

Real lifetime Meta results across the brands behind our pattern recognition, creative decisions and profitable growth strategy.

01Combined ad spend managed

Across 61 Meta ad accounts

02Purchase conversion value generated

Lifetime attributed revenue

Redacted Meta Ads reporting screenshot showing $509,924,377.18 in spend and $2,366,588,020.00 in purchase conversion value — Real Meta screenshotLifetime combined account view

267M+ people reached2.86M+ purchases recorded Client identities withheld

Free BFCM 2026 playbook

The secret Black Friday
formula for profitable growth.

A 37-page playbook revealing the offer, creative, timing and budget framework we use to plan peak season.

Private client playbook Three-dimensional Optamize Black Friday Cyber Monday 2026 playbook

Inside the playbookThe BFCM
growth formulaOffer × Creative × Media × Timing

Get the complete playbookInstant PDF download

~~$497~~Free

Optamize playbook access

Private and secureSTEP 1 OF 2

The Optamize difference

Most agencies optimise the platform.
We optimise the business.

ROAS can look great while cash quietly disappears. We connect media buying to margin, creative, offer and operations, so scale feels better in the bank, not just in Ads Manager.

See the growth system

Profit before platform metrics

We measure what paid media actually contributes after spend, costs and fees.

We ask Does the P&L agree with Ads Manager?

Creative built to learn

Every hook, angle and format is a test that makes the next decision smarter.

We ask Are we testing new ideas or just new edits?

Senior eyes, every day

Strategy and execution stay connected. No layers, telephone games or set-and-forget.

We ask Who is actually making the decisions?

The Optamize growth OS

Four levers.
One commercial view.

Paid growth gets easier to scale when the whole system agrees. We read every signal together, then move the lever with the biggest commercial upside.

Offer

Is the offer strong enough to make cold traffic care?

CVR · AOV

Creative

Are we learning new angles or just making more ads?

CTR · HOOK RATE

Media

Can the account scale demand without choking efficiency?

CAC · VOLUME

Economics

Does every step up in spend improve contribution?

MER · MARGIN

When all four agree

Profitable scale

Private client reporting

Your brand.
One Signal Room.

A private command centre built around one business, not an agency portfolio. Every dollar, customer and creative signal joins the same commercial story.

Only visible to the brand and Optamize

Business performanceCommercial view · Rolling 12 weeks

PRIVATE PREVIEW

Net salesA$ 000,000↗ Commercial signal

Meta spendA$ 00,000Daily pacing active

Blended efficiency0.00xAbove break-even

New customer costA$ 000Signal protected

Net sales vs spendRevenue signal · Spend signal

Revenue source

PRIVATE

Paid signal
Organic / other

Confidential by design

Interactive · 30 seconds

Your ROAS is only half the story.

Move the numbers to see the relationship between revenue, margin and ad spend. This first-pass model reveals whether growth is likely creating or consuming profit.

Revenue × gross margin−Ad spend=Contribution

Monthly ad spend $50,000

Revenue from paid media $185,000

Gross margin 62%

Blended MER3.70xBreak-even ≈ 1.61x

Est. contribution+$64,700 scaling territory

Illustrative only. A real profit model also accounts for COGS detail, fees, refunds, new-vs-returning mix and operational costs.

The AI content engine

Media finds demand.
Content creates it.

Performance media is only as strong as the idea entering the auction. We turn customer insight into scroll-stopping AI video, test the angles fast, and feed every winning signal back into the next creative cycle.

No film crews or drawn-out shoots More hooks and angles tested faster Creative judged by qualified growth

Get the free BFCM Playbook

AI-assisted creativeCreator-led product hookPress play · sound on

AI-assisted creativeLead-generation conceptPress play · sound on

AI-assisted creativeUGC product demoPress play · sound on

AI-assisted creativeNative social storyPress play · sound on

Playable creative library

Customer signal→Angle→AI video→Test→Scale the winner

Beyond the edit

One signal.
An entire visual world.

AI lets the content system move past talking heads. Product worlds, campaign art and merchandising visuals can all be built into the same testing rhythm.

01
AI image directionFashion world-building

02
Retail concept systemProduct campaign art

03
Always-on contentMerchandising visual

The profitable scale system

From scattered activity
to one growth engine.

Strategy, media and creative working from the same commercial truth.

Diagnose

Find the real constraint

We map unit economics, account structure, customer journey and creative fatigue to find where growth is leaking.

Margin & offer review
Full account audit

Build

Create the learning system

We turn customer insight into a creative testing roadmap and campaign structure built around profitable acquisition.

Testing cadence
Funnel architecture

Scale

Move spend with confidence

We scale winners, protect efficiency and feed new insight back into the business every week.

Daily optimisation
Profit-led reporting

Your peak-season plan

Plan Black Friday
before the pressure.

Use the same offer, creative, media and timing framework we use to plan peak season with ambitious ecommerce brands.

Get the free BFCM Playbook

CostFree

Format37-page playbook

You receiveCampaign calendar + growth framework

Build the offer

Choose the promotion structure that can convert without quietly erasing margin.

Plan the creative

Map the hooks, formats and production rhythm needed before the auction heats up.

Sequence the media

Set budgets and campaign stages around demand, inventory and commercial targets.

Lock the timing

Use the campaign calendar to coordinate the build-up, launch and follow-through.

Founder-led means founder-involved

Operators in the account.
Not faces on a pitch deck.

James and Cooper stay close to strategy, creative and the numbers behind the numbers. You get the pattern recognition of operators who have spent years inside ecommerce, not a reporting layer between you and the work.

CO-FOUNDER · STRATEGY

James Wastell

Ten years in ecommerce, including Global Digital Director experience at Culture Kings. Deep in the commercial and media decisions that make scale sustainable.

CO-FOUNDER · GROWTH

Cooper Weldon

Performance thinker, business operator and creative systems builder, connecting the ad account to the bigger growth picture.

James' field notes

See how we think before we touch your account.

JAMES' FIELD NOTENew Facebook Ads FeatureSelect to preview

Free BFCM 2026 playbook

Build peak season before peak season builds the pressure.

Get the campaign calendar and the offer, creative, media and timing framework behind a more profitable Black Friday.

Get the free BFCM Playbook $497 value. Free today.